As such and in response to the Royal Petition to marshal the education system, and in consideration of the crucial role education has in Morocco's development, and by also shouldering its social responsibility as an active stakeholder in the private sector and civil society, BMCE Bank has, through its Foundation, committed itself to the promotion of innovative design in Morocco's integrated education system and so provides for sustainable development and quality improvement in education. To this end, Fondation BMCE Bank launched its project to construct and equip Medersat.com schools in rural areas. The ultimate aim of this undertaking is to contribute to life in underprivileged sectors of society.
During the closing session of the Mediterranean Development Forum that was held in Marrakech in September 1998, Mr. Othman Benjelloun, Chairman and CEO of the BMCE Bank Group, restated the Fondation BMCE Bank's commitment to a permanent response to the needs of education and the environment.
"Morocco's prevailing social responsibilities are in fact those of all corporate enterprise and all citizens. We at BMCE Bank have chosen to make a visible contribution, particularly in the drive to improve literacy in rural areas (...).
We are convinced that this initiative will lead to similar projects within business communities and for members of civil society." Launching Medersat.com illustrates the "excellence" of the venture.
The collective name for the Foundation's project, "Medersat.com" refers to the illustrious past of madrasas, or Islamic colleagues. The name is also redolent of rural schools' (RS) role, of connections with other dependencies and of new communication technologies — the ".com" signature stems from this. It also speaks of the common shared welfare of village communities, educationalists, parents and children.